Editor’s Note: This blog post has a clear bias towards the author’s preference for the delicious blend of salty, creamy peanut butter and sweet milk chocolate. The author’s words are his own and do not represent the position of the company. As an organization, Peters & Associates respects and appreciates every individual’s candy preference (except for coconut-based candy bars because, really?).

As those of you with young children know all too well, Halloween is finally here! Tomorrow evening, after your tiny zombie, pirate, Minion, Moana, or other adorable character has collapsed from exhaustion loving parents will turn their attention to the important work of the night – stealing candy from a child. A just reward for the time and money poured into turning your child’s imagination into reality.

This is easier said than done. Faced with a bevy of options, how do you choose the best candy?

This is not unlike selecting an IT partner (okay, it’s a slight stretch, but I wanted to write about candy). As technology has become increasingly complex and most industries have been exposed to new competitors, organizations are increasingly reliant on their technology partners. Unfortunately, as your search will reveal, there are a lot of IT providers out there. How do you know which organization is the best fit for you? Using some of our favorite candies as a basis, I’ve put together a few tips to help you unwrap this problem.

Beware of Dum-Dums!

While Dum-Dums deliver in the sweetness department, they have a bad habit of leaving you wanting more. If you were purchasing candy, you might be tempted by the price tag on Dum-Dums. However, you’ll likely find that you get what you pay for and too often Dum-Dums will come up short when you need them.

Give yourself a Break – Avoid the Kit-Kats

Some of you may be drawn towards the familiar crunchiness of a Kit-Kat. While the Nestle treat certainly satisfies a sweet tooth, the bars have a major drawback – rigidity. As a candy connoisseur, I prefer flexibility in a candy maker’s approach.

Peanut Butter and Chocolate – a Winning Combination

There was an alternative version of this blog post that simply said, “Grab the Reese’s!” but that fell short of our minimum word count. The Reese’s Peanut Butter Cup just gets everything right. Through some sorcery, they brought two great ingredients together and made them greater than the sum of their parts. At the end of the day, that’s exactly what you want from your candy maker.

Put more coherently, when searching for a technology partner you should look for an organization that is a good fit for you. Technology expertise is often “table stakes” when comparing high-quality vendors, but ask your suitors who their ideal customer is and how they will approach your business in a unique way. If a vendor cannot tell you who their ideal customer is (“everybody” is not a real answer), you’re outside of that vendor’s “ideal customer” demographic, or if the vendor will not offer flexibility for your business’s needs – it’s probably not a good fit.

If have more questions about candy or partnering with Peters & Associates, please reach out! You can email us at info@peters.com.  We’d be happy to listen.